Get Social to Grow Your Real Estate Business!

What every agent should know about Social Media.

We believe...

... the driving force for business success with digital marketing is building relationships and staying in FLOW with your network, which keeps you visible and top of mind.

We also believe...

... that agents who actively engage in digital marketing, attract buyers, sellers, investors, and referrals through their network. The most successful agents have a strong digital presence and engage both organically and through paid advertising.

Key Learning Objectives

  • The Importance of Social Media for Real Estate Agents

    According to the NAR 2021 Technology Survey, Social Media is the #3 Most Valuable Technology Tool, just behind #1 eSignature and #2 MLS, and it's trending to become the #1 most important marketing tool for real estate. Do not be behind the curve and wait until you see sales slow. You need to prioritize this marketing tool now.

  • Best Practices

    Your social media is your voice and your brand, and there are established best practices you can leverage to ensure that your profile is authentically you, your posts are high quality, and your content entertains in a variety of ways. These best practices are meant to boost your presence, elevate your brand, and expand your reach so you can promote yourself as a trusted real estate advisor.

  • Grow Your Social Following

    Content may be king, but to organically grow your network, and ultimately your business, you need to authenically engage with your audience and build relationships through social listening and responding so you stay in FLOW with your network.

Course curriculum

  1. 01

    • A Message from the Instructor

    • How to Best Engage with this Course

    • Before we begin...
  2. 02

    • NAR Technology Survey Results

    • Platform Analysis – Choosing the Ones that are Right for You

    • Test your learning
  3. 03

    • What Do You Want to Accomplish with Social Media?

    • Test your learning
  4. 04

    • Who Are You?

    • Be Consistent

    • Your Voice, Your Brand

    • Test your learning
  5. 05

    • Introduction Into Best Practices

    • Profile Best Practices

    • Posting Best Practices

    • Post Consistently

    • Post a Variety of Content

    • Engage Your Audience

    • Be Authentic

    • Use Video

    • Test your learning
  6. 06

    • Introduction into Content Best Practices

    • Content Best Practices - Graphics

    • Content Best Practices - Copy

    • Content Best Practices - Hashtags

    • Best Practices - Sharing

    • Content Best Practice - Video

    • Test your learning
  7. 07

    • Promote Your Social Accounts

    • Feature Your Social Accounts

    • Know Your Followers

    • Get Creative & Have Personality

    • Test your learning
  8. 08

    • How should I engage with my network with two-way communication?

    • Test your learning
  9. 09

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...

Instructor

Instructor Bio:

Certified Digital Marketing Professional (CDMP), Digital Marketing Institute Professional Certified Marketer, American Marketing Association. I am a renaissance woman of sorts, as I majored in Communications with a specialization in Public Relations where I graduated Magna Cum Laude from George Mason University. Coming out of college during a recession, I was fortunate enough to land a job at Sapient Government Services as a project manager, where I not only worked as a marketing project manager for non-profits such as AARP, but also as a tech project manager for a large medical association and a business strategist for several government agencies, including the Library of Congress. Over the last 7 years, I have managed marketing for clients from leadership consulting firms to non-profits to real estate.

Kristy Regan, CDMP

Co-Founder & President

Get Social to Grow Your Real Estate Business!

Coming Soon

Client Testimonials

“I have thoroughly enjoyed working with FLOW on my social media platforms. They are responsive, insightful and efficient. Their team has helped me focus on my branding and outreach with consistent posts and informative content. I highly recommend them to all real estate agents!”

Harry Norman Realtors® - Intown

Jon Howard, Realtor®

“The Pettepher Group engaged the FLOW Business Solutions to augment what we were doing with our FaceBook and LinkedIn pages. We met with them and described our goals. They immediately provided great suggestions for ways to impact our branding and marketing messages not only with FB and LI, but also our email signatures and other outward-facing communications. The FLOW Team does a magnificent job of posting relevant information to both our FB business and my LI accounts using information provided by Harry Norman Realtors® marketing department and from outside sources. In the few months we've had the FLOW Team's services, our social media engagement has skyrocketed. I believe it is due to the consistent and excellent postings provided by FLOW that we have gotten quality referrals and direct leads. Their professionalism, knowledge of the various social media platforms, and knowledge of the Realtors' work needs have made such a positive impact on our business.”

Harry Norman Realtors® - North Fulton

Talitha Pettepher, Realtor® and Rick Pettepher, Realtor®

“FLOW has radically improved my social media campaign. My Business social media content had been lacking relevant content with consistency for quite some time. Now I'm getting so excited to receive replies from contacts and share information with even more friends. Thanks to the entire team at FLOW Business Solutions.”